Apple is showing off its latest flagship phones. The iPhone 18 Pro and iPhone 18 Pro Max were the main attraction of the event. John Ternus hosted the keynote. They are the newest models in Apple's phone lineup. The Pro models feature a variable aperture camera. They also are powered by the A20 Pro chip.
Early reviews are checking how the phones stack up against the Samsung Galaxy S26 Ultra. Reviewers are also comparing the two Pro models. Apple provided a preview of new Apple Watch models and AirPods 5. Apple shares cut their losses after the announcement.