Sydney Sweeney's new Novig commercial has drawn heavy criticism.
The Hollywood Reporter says critics describe the spot as sexualized and cite a setback for women in sports.
A number of people contend the ad is a big reason women's sports are overlooked.
An outgoing cast member from SNL also mocked the topless ad.
In a separate development, Barron's reports that prediction markets featuring Sweeney and LeBron James are launching an NFL ad blitz.
Sweeney discussed the Novig partnership in a Complex interview about a new Just Sports push.
The ad has been labeled as inappropriate and disgusting.